The secret to effective marketing (and marketing that makes you money) is to understand that people don’t see your ad then click and buy. When they see your ad, you are a stranger. They are just getting to know you. Marketing research tells us that it takes 5-8 touch points to get a stranger feeling comfortable enough to buy.

So one postcard, one ad, one email - won’t do it.

So how do you create the number of customer touch points you need to turn a stranger into a first time customer? You need a detailed marketing plan – or as I like to called it – Your Marketing Playbook.

A Marketing Playbook For Your Business

Based on 20+ years of digital marketing experience, I create a custom marketing plan for your specific business. I will help you find your audience, create your message and tell you which channels make the most sense for you and which ones won’t break the bank. You don’t need to do it alone. Let’s create your custom (cost effective) marketing playbook together. The plan includes:

• Narrowly Define Target Audience

• Emotional Sales Pitch

• Enticing Special Offers

• Local Search Plan

• Social Media Plan

• Email Marketing Plan

• Digital Advertising Plan

• Strategic Partnership Plan

• Customer Retention Plan

• Tracking + Reporting Plan

This complete plan includes exactly what to do and how to do it. So you can get your marketing tasks done without learning digital marketing. You can also use this plan to delegate the work to employees without having to explain to them what to do. And even use the plan to compare against proposals from a higher priced marketing firm to gauge the quality of their proposal.

Problem Solver Coaching - Hourly

Just have a few questions? Need to understand why things aren’t working? Trying to figure out whether to spend money on a specific ad campaign? I can help.

My goal is to give small to medium size business owners the ability to make smarter, more informed digital marketing decisions. I’m satisfied when my clients know how it all works and where to spend their marketing dollars to most effectively promote their business.